45
foam hair rollers
Skip itPrices mostly outside the sweet spot ($3.27–$12.69) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,246.41avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 112K searches
Price range
Bad£3.27–£12.69cheapest to priciest tracked listing — scored on the share inside $15–$100