64
flora and curl
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Avg price
Great£15.78avg listing price — sweet spot $15–$100
Price range
Great£3.47–£52.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£640K£640K/yr · 424K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,697.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand