48
fcuk
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good792.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.8%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£86K£86K/yr · 93K searches
Brand share
Bad99%top-5 brand share — brand-locked demand