60
false toenails
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+196.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£212K£212K/yr · 630K searches
Review moat
Okay3,772.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Price range
Bad£3.04–£12.22cheapest to priciest tracked listing — scored on the share inside $15–$100