58
false nails
Launch itA $948K/yr market growing +6.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£948K£948K/yr · 6.6M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,300.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.67avg listing price — sweet spot $15–$100
Price range
Bad£2.84–£12.09cheapest to priciest tracked listing — scored on the share inside $15–$100