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fake tan
Launch itA $1.2M/yr market growing +35.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 2.0M searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,799.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.36–£18.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.09avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand