57
factor 10 sun cream
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+181.0%90-day search growth — must beat 0% to launch
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,069.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay£3.09–£19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 91K searches
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