57
face wash
Launch itA $2.4M/yr market growing +8.5% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 3.3M searches
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£1.85–£18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,292.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.94avg listing price — sweet spot $15–$100