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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 76Conversion 95Competition 18Returns 100Price range 16Avg price 28Brand share 0Review moat 28Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Growth

Great+61.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,742.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.34

avg listing price — sweet spot $15–$100

Market size

Okay£112K

£112K/yr · 99K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Price range

Bad£1.87–£17.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

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