52
face sponge
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.37–$11.30) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,611.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.84avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 90K searches
Price range
Bad£2.37–£11.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand