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face roller
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£147K£147K/yr · 274K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,750.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Price range
Bad£2.26–£16.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.4%90-day search growth — must beat 0% to launch