56
face mist
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£222K£222K/yr · 508K searches
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Review moat
Bad4,825avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.13–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100