60
face masks
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.3M£2.3M/yr · 4.4M searches
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.66–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,752.16avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand