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face masks beauty
Worth a lookShows low returns (0.1%), but soft demand (-20.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£864K£864K/yr · 1.9M searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.66–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,585.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch