37
face mask brush
Skip itPrices mostly outside the sweet spot ($0.87–$5.93) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Great475.46avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.17avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 88K searches
Price range
Bad£0.87–£5.93cheapest to priciest tracked listing — scored on the share inside $15–$100