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face make-up
Skip itPrices mostly outside the sweet spot ($3.69–$7.84) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,421.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.60avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 196K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£3.69–£7.84cheapest to priciest tracked listing — scored on the share inside $15–$100