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56

face cream

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 21Conversion 83Competition 93Returns 100Price range 31Avg price 22Brand share 12Review moat 28Quality gap 37

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Market size

Great£941K

£941K/yr · 1.3M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.12–£20.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,663.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.01

avg listing price — sweet spot $15–$100

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Products