49
eyeshadow stick
Skip itPrices mostly outside the sweet spot ($2.51–$13.51) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,682.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad£83K£83K/yr · 457K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Price range
Bad£2.51–£13.51cheapest to priciest tracked listing — scored on the share inside $15–$100