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eyeshadow primer
Skip itPrices mostly outside the sweet spot ($2.51–$14.49) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,286.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.11avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 117K searches
Price range
Bad£2.51–£14.49cheapest to priciest tracked listing — scored on the share inside $15–$100