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eyeshadow palette
Worth a lookShows low returns (0.3%), but pricing outside the sweet spot ($6.86 avg) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£406K£406K/yr · 1.9M searches
Price range
Good£3.07–£27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,113.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.86avg listing price — sweet spot $15–$100