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eyeshadow brushes
Skip itPrices mostly outside the sweet spot ($1.97–$10.73) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£171K£171K/yr · 294K searches
Review moat
Okay3,354.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£1.97–£10.73cheapest to priciest tracked listing — scored on the share inside $15–$100