53
eyeliner
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.67–$11.75) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Great£988K£988K/yr · 1.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Review moat
Bad15,716.37avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.15avg listing price — sweet spot $15–$100
Price range
Bad£1.67–£11.75cheapest to priciest tracked listing — scored on the share inside $15–$100