45
eyeliner stamp
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,709.36avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 263K searches
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.06–£10.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap