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eyelashes
Launch itA $2.6M/yr market growing +3.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£2.6M£2.6M/yr · 7.5M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,191.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.10avg listing price — sweet spot $15–$100
Price range
Bad£3.76–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100