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eyelash brush
Skip itPrices mostly outside the sweet spot ($2.30–$6.69) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,873.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 117K searches
Avg price
Bad£3.20avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£6.69cheapest to priciest tracked listing — scored on the share inside $15–$100