44
eyebrow
Skip itPrices mostly outside the sweet spot ($2.34–$14.83) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Review moat
Bad13,943.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad£67K£67K/yr · 345K searches
Avg price
Bad£5.59avg listing price — sweet spot $15–$100
Price range
Bad£2.34–£14.83cheapest to priciest tracked listing — scored on the share inside $15–$100