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Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 2.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£3.89–£18.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad25,759avg incumbent reviews — the moat a new listing must climb