55
eyebrow pencil
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($2.06–$7.95) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 2.7M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad23,340.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.27avg listing price — sweet spot $15–$100
Price range
Bad£2.06–£7.95cheapest to priciest tracked listing — scored on the share inside $15–$100