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eyebrow brush
Skip itPrices mostly outside the sweet spot ($2.40–$5.83) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,636.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 256K searches
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Avg price
Bad£3.31avg listing price — sweet spot $15–$100
Price range
Bad£2.40–£5.83cheapest to priciest tracked listing — scored on the share inside $15–$100