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eyebright
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great118.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.99–£23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.10avg listing price — sweet spot $15–$100
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 28K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand