54
eye
Worth a lookShows low returns (0.1%), but soft demand (-24.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.66–£29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Market size
Okay£126K£126K/yr · 317K searches
Review moat
Bad8,700.66avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand