50
eye serum
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.96–$13.97) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good£535K£535K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,924.87avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.96–£13.97cheapest to priciest tracked listing — scored on the share inside $15–$100