43
eye roller
Skip itPrices mostly outside the sweet spot ($3.83–$12.74) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,001.35avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.05avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 98K searches
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.83–£12.74cheapest to priciest tracked listing — scored on the share inside $15–$100