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eye pads
Skip itPrices mostly outside the sweet spot ($3.99–$12.98) — this niche doesn't clear our bar today.
Conversion
Incredible28.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,480.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay£116K£116K/yr · 65K searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Price range
Bad£3.99–£12.98cheapest to priciest tracked listing — scored on the share inside $15–$100