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eye masks skincare
Skip itSoft demand (-67.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good£469K£469K/yr · 420K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.57–£26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.28avg listing price — sweet spot $15–$100
Review moat
Bad8,100.22avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-67.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand