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eye cream
Skip itPrices mostly outside the sweet spot ($4.12–$13.40) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£945K£945K/yr · 1.6M searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.23avg listing price — sweet spot $15–$100
Review moat
Bad9,696avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.12–£13.40cheapest to priciest tracked listing — scored on the share inside $15–$100