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eye care
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£370K£370K/yr · 367K searches
Price range
Okay£6.11–£23.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,934.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand