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eye brow pencil medium brown
Skip itPrices mostly outside the sweet spot ($2.07–$9.12) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,348.52avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£68K£68K/yr · 135K searches
Avg price
Bad£5.39avg listing price — sweet spot $15–$100
Price range
Bad£2.07–£9.12cheapest to priciest tracked listing — scored on the share inside $15–$100