39
eye bag
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.59avg listing price — sweet spot $15–$100
Price range
Okay£6.54–£18.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,215.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad£63K£63K/yr · 39K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf