51
express tan
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£327K£327K/yr · 288K searches
Avg price
Okay£11.77avg listing price — sweet spot $15–$100
Price range
Okay£5.66–£20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,378.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand