45
exfoliator
Skip itPrices mostly outside the sweet spot ($1.69–$12.11) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£115K£115K/yr · 194K searches
Review moat
Bad4,977.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.69–£12.11cheapest to priciest tracked listing — scored on the share inside $15–$100