54
exfoliating sponge
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.73–$11.71) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,101.39avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 140K searches
Avg price
Bad£6.19avg listing price — sweet spot $15–$100
Price range
Bad£1.73–£11.71cheapest to priciest tracked listing — scored on the share inside $15–$100