45
exfoliating body wash
Skip itPrices mostly outside the sweet spot ($2.78–$16.87) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.16avg listing price — sweet spot $15–$100
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Okay£136K£136K/yr · 173K searches
Review moat
Okay3,794.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£2.78–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100