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excilor nail fungus treatment
Skip itPrices mostly outside the sweet spot ($3.99–$10.23) — this niche doesn't clear our bar today.
Review moat
Incredible11.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Market size
Bad£9K£9K/yr · 17K searches
Price range
Bad£3.99–£10.23cheapest to priciest tracked listing — scored on the share inside $15–$100