36
epsom salts 25kg
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.73avg listing price — sweet spot $15–$100
Price range
Great£13.60–£25.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,205.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£22K£22K/yr · 8K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand