49
elizabeth arden perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.57avg listing price — sweet spot $15–$100
Price range
Good£6.52–£29.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£332K£332K/yr · 321K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,512.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand