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egf serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,187.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£38K£38K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.35–£14.96cheapest to priciest tracked listing — scored on the share inside $15–$100