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eczema hand cream
Skip itPrices mostly outside the sweet spot ($2.08–$12.87) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,968.31avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.42avg listing price — sweet spot $15–$100
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 43K searches
Price range
Bad£2.08–£12.87cheapest to priciest tracked listing — scored on the share inside $15–$100