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eczema eye cream
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,922.94avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.66–£19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£61K£61K/yr · 78K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch