59
eau de cologne
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Growth
Good+58.5%90-day search growth — must beat 0% to launch
Price range
Good£3.37–£35.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,313.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.18avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£122K£122K/yr · 138K searches
Brand share
Bad99%top-5 brand share — brand-locked demand